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Experienced Management

Lourdes Haro, General Manager

Lourdes brings over 10 years of progressive program and program and poject management experience in construction, sales and training to her role as General Manager. She is responsible for shaping the work environment, setting strategy, allocating resources, developing managers, building the organization, and overseeing operations. Her prime goals are to achieve customer satisfaction, growth and sustainability consistent with Rubicon’s strategic goals, social mission and core values.   Lourdes possesses Bachelor of Arts in Rhetoric and International Area Studies from U.C. Berkeley, PMI-accredited Project Management certification through U.C. Berkeley Extension, and has been a certified Green Building Professional (CGBP).  Lourdes has been actively involved for many years with sustainability initiatives in her community serving on the Green Team with Habitat for Humanity’s East Bay chapter and on the Board for Keep Oakland Beautiful.

Leeanna Schoeder, Deputy General Manager

Leeanna brings over 35 years of experience in the horticultural and landscape industry.  As Deputy General Manager, she takes a hands-on approach to leadership, and company innovations.  Responsible for providing leadership, knowledge, and execution of operational initiatives.  As a contributor to industry networking, she currently is serving as Secretary, and Newsletter Editor on the CLCA East Bay Chapter Board of Directors.  She is a state Certified Nursery Professional with Advancement in insects, diseases, and weeds, a Designated Dealers Agent for the State of California, and is C-27 licensed. Leeanna enjoys working in the green industry and is passionate about training and life-long learning.  Leeanna received her BA in Business Leadership with a Minor in Marketing from Ashford University.

Steve Jeffery, Sales Development

Steve has been with Rubicon Landscape for over 15 years, serving as a Project Manager and Estimator for our Landscape Installation divison. Steve has degrees in Plant Science and Ornamental Horticulture, is Bay-Friendly Qualified, and brings more than 25 years of management experience in the retail nursery, landscape installation and commercial landscape maintenance.

David Caldwell, Peninsula Account Manager

David brings a strong customer service background to Rubicon Landscape gained from 30 years of experience in the building maintenance and property management industries.

Charlie Kansaku, South Bay Maintenance Supervisor

Charlie has served for 15 years as a Rubicon Landscape team member and has over 25 years of experience as a maintenance supervisor and site superintendent in the commercial landscape maintenance and installation industry.

Tim Rivas, Operations Manager

Having worked as a licensed landscape contractor, Tim Rivas has over three decades working in the Landscape industry. Tim has strong horticultural expertise and possesses athorough understanding of plants and trees and the conditions they require to survive. Tim has been featured on HGTV’s Landscape Smart several times, as well as DIY’s Yard Crashers, and Spaces Magazine. In addition to creating landscapes in a wide variety of styles, including Mediterranean, Japanese and Southwestern. Tim has special expertise with drought-tolerant gardens and employs xeriscape design principals where possible to maximize water conservation and ensure a flourishing landscape.

Fernando Romero, San Francisco Account Manager

Fernando has been with Rubicon since 1997 and currently supervises our San Francisco based landscape crews. He has a Qualified Applicators Certification in Landscape Maintenance and Right-of-Way.

Eric Hage, Account Manager

Eric was hired as a Foreman for Rubicon in 2013 and has over 10 years experience in the landscaping industry including. Eric has a B.A. in History from Chico St, and most recently, a degree in Environmental Horticulture at Foothills College in Los Altos. He is Bay-Friendly Qualified. Passionate about landscape improvement, and helping the environment, he is an impressive asset to the Rubicon team. He excels in customer service going the extra mile for our customers and staff.

Pedro Torrez, Irrigation & Operations

Specializing in Irrigation, Pedro has over 10 years of experience troubleshooting and repairing a variety of irrigation systems, including drip irrigation, drainage repair and other landscape focused services. Pedro is familiar with most systems including Rainmaster, DX2, Sentinel, MC, I-Core, and ESP-LX controllers. Pedro has attended factory trained classes provided by Rain Bird and Hunter. Pedro also has extensive training in Horticulture including plant, insect and disease identification. An amateur soccer player, he understands the importance of a healthy and well groomed playing fields.

Jim Miranda, IPM & Safety Manager (picture forthcoming)

Jim has been a qualified California Qualified Applicator for nearly 30 years in categories of Landscape Maintenance and Right of Way. He specializes in turf management and vegetation control. Jim instructs and trains Rubicon employees in integrated pest control and safety and keeps them current on state and city ordinances updates. Jim has worked for Rubicon for a total of 22 years and as a result, has long term relationships with many of Rubicon's clients. Jim will do whatever it takes to serve clients and company. He is a guitarist, vocalist and an active member in his church. 

Elsa Amaral, Sr Office Manager

(picture and bio forthcoming)

Rozeena Hays, Accountant

(picture and bio forthcoming)